Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design Custom development, marketing, marketing measurement, segmentation, reporting, dashboarding

Hello,

Segmentation is a critical aspect of the marketing process… yet it is often overlooked.  By separating your prospective and current customers into natural groupings, you can enable your marketing and sales organizations to gain a better perspective and target more efficiently.  Although it sounds like a simple exercise, segmentation can be a difficult process and can greatly affect the outcome of a marketing campaign.

Astir Analytics has extensive experience in segmentation.  Through understanding your organization, products, markets, competition, etc. we help you understand the natural customer groupings.  By employing proven methodologies, Astir Analytics can provide you with the segmentation solutions you need in order to gather more data on your customers, gain deeper insights, and concentrate your resources more effectively.

Astir Analytics segmentation services can enable you to quickly evaluate, execute, and evolve strategies for customer and revenue growth, as well as allow you to quantify the effectiveness of your marketing campaigns.  We have developed many custom segmentation solutions for customers, providing benefits such as:

• Deeper understanding of customer needs and gaps
• Shorter sales cycle
• Enable more effective marketing campaigns
• More customer engagement
• More customer loyalty
• Effective use of resources
• Reduced cost
• More efficient targeting of profitable segments
• Demonstrate campaign value to stakeholders

Please give me a call at (908) 279-8670 ext. 716 so we can explore your segmentation needs.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

Blog, BlogEngine.NET, Recent Posts, Segmentation Segmentation, Marketing, Marketing Strategy