Hello,

There is a tremendous amount of data available to your organization.  Every action you, your team, your customers, your prospects, etc. take generates data that can be invaluable for your business strategies.  This information can be influential to your processes and workflows, as well as how you market your brand and interact with customers.  Your organization needs to take full advantage of this data; because your competition definitely is.

There are multiple roadblocks that can keep you from accessing this information.  For some organizations, the problem is a matter of collecting and housing that data.  Knowing that there is data available to you, and even knowing how to use that data, is meaningless until you are able to properly gather, cleanse, and house it.  This step may not be very easy, as collection methods can range depending on your target audience and the types of information needed.  Additionally, as the volume of information increases, the likelihood of redundancies, incomplete, and bad data increase; making it abundantly necessary to perform both initial cleansing and routine maintenance.  This is compounded by the need for a system to store, manipulate, and retrieve this information easily and efficiently.

Then there is the problem of what to do with your data.  The knowledge of how to slice apart, massage, and interpret data is not always readily accessible.  Sometimes the problem is as simple as where to start.  you may have access to a ton of data, but have no clue what types of measurements you need to fully leverage this information.  Other times, it is a matter of not knowing how to perform the measurements. Certain types of data analysis, such as median and average measurement are simple; but when you need to look at intervening and mediating variables through the use of regression analysis, you may not have the knowledge or tools.  

Finally, there is the problem of visualization and demonstration.  In order to demonstrate the conclusions and insights drawn from your data to stakeholders, you need the right visuals.  You need to understand how exactly to show data in the correct formats in order for your audiences to easily understand and digest your findings.  Again, the difficulties in this area can be both knowledge share and access to tools.  Either way, unless you have the best charts, graphs, and tables, you may not be able to properly convey impact.

Astir understands these business problems, and specializes in custom designing data solutions.  We have products and services that can help you gather, cleanse, house, retrieve, analyze, and display your data.  We work closely with clients in order to understand their data and reporting needs, and custom design solutions that help leverage data in order to improve businesses.

Give me a call today (908)279-8670 x716 and we can discuss how Astir can help you make the most of your data.

Thanks!

Adam Moltisanti

Manager, Marketing and Vendor Relations

Business Intelligence, Dashboards, Data Analysis Astir Analytics, Data Warehousing, Database Management, Data Analysis, Dashboard, Reporting

Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design Custom development, marketing, marketing measurement, segmentation, reporting, dashboarding

Hello,

Data is the engine that truly drives our businesses.  Whether or not you actively collect and analyze data on your various operational tasks; you need to make inferences about performance in order to make the right business decisions.  Your strategies are shaped by how your teams perform, and how your departments operate.  Therefore, the data surrounding your business is critical to understanding how to increase efficiency and allocate resources.

Here at Astir Analytics, data is our life.  We help clients gather and analyze available data in order to understand performance and make key business decisions.  We work closely with clients, helping them understand their environments and identify the correct data and metrics necessary to assess performance and efficiency.  From there, we can help gather, house, clean, analyze, and report on that data so clients gain holistic insight into their daily operations.

One area in which Astir Analytics excels is in the area of dashboarding.  We specialize in building custom dashboards that enable customers to view, measure, and trend data by presenting it in the simplest of terms.  We have designed and built simple dashboards in MS Excel and Powerpoint, as well as complex web applications that automate processes and enable on-demand report generation.

I would love to discuss your data analysis needs.  Astir Analytics works closely with clients in understanding their data landscape and guide them to the right solutions.  Give me a call at 908-279-8670 ext. 716 to discuss how Astir Analytics can help you leverage your data.

Blog, BlogEngine.NET, Business Intelligence, Recent Posts, Dashboards, Data Analysis, Reporting Dashboards, Data Analysis, Reporting, Leveraging Data, Data Gathering, Data Cleansing