Hello,

Business intelligence has become on of, if not the most, critical aspect for success.  Markets are more competitive than ever, and businesses have unparalleled access to data; both internally and externally.  Therefore, you have to constantly ask yourself the following question: "Does my business have both the right business intelligence tools and IT personnel necessary to be successful?"

I'd like to present you with a case study that demonstrates how The Astir Family of Companies helps clients address this question.

As a trusted technology staffing partner, we provided a client with an IT consultant who was an analytics expert in order to solve their complex data analysis and reporting problem.  The client collected and housed data across various internal departments over a period of years without any standardization.  This led to a fragmented data repository, and left the client with the inability to pull data together and create a holistic view of their environments.  As the market evolved, the need to capitalize on the data they had compiled (and would continue to collect) became more critical.

The IT consultant we placed with this client was selected due to his expertise and track record with data analytics and intelligence reporting tools.  After implementing a standardization process to cleanse and reformat both existing data and incoming data sources, a series of detailed dashboards were developed.  These dashboards provided the client with complex analysis across their Human Resources, Finance, and Accounts Payable/Receivable departments.  The complex metrics and reporting resulted in the client gaining real-time, holistic views of their internal organizations, which ultimately led to the ability to make quicker and more informed business decisions.

This is just one specific example of the types of services and solutions The Astir Family of Companies can provide your business.  We have comprehensive application development and staff augmentation services that can solve your unique business problems.  We have a long, successful history custom building business intelligence software applications and placing expert IT personnel at businesses just like yours.  We want to help you understand your technology needs, and custom design a solution that helps boost your bottom line.

Best Regards,

Adam Moltisanti

Head of Marketing and Business Analysis

application development, Business Intelligence, Dashboards, Data Analysis Astir, Astir IT, Astir Analytics, Business Intelligence, IT staffing, IT consulting, staff augmentation

Business intelligence software applications are the foundation for most daily business activities.  Basically, the success or failure of our businesses hinge upon the design and reliability of our technology.  That notion can either be comforting or frightening, depending on how much you trust your applications.

Therefore, in order for your business to thrive, you need reliable, easy to use business intelligence applications that fit your specific business requirements.

Yet... many of you are using out of the box products; meaning that you are gambling with your success!  Most off the shelf applications are designed with EVERYONE in mind, so they will not fit your specific business needs.  This will force you to adapt your workflows and processes to the capabilities and features of these generic tools.  Ultimately, this will leave some of your tasks without any much needed automation.  Therefore, in order for your daily business operations to function correctly, you need a custom solution that mirrors all the processes you employ.

Astir Analytics specializes in developing custom business intelligence software applications.  We employ a combination of proven discovery techniques and unique development processes in order to identify technology needs, rapidly develop custom solutions, and implement quickly so clients can reap the benefits.  It is this unique marriage of traditional and cutting edged workflows that differentiate Astir Analytics from the competition; and ensure that we exceed your every expectation.\

Understanding your technology needs:  The first step in the road to your custom designed business intelligence software application is the discovery process.  Astir Analytics follows proven discovery methodologies in order to help you understand your technology needs.  We work closely with our clients to explore their IT environments, outline their specific business requirements, and custom design a solution that solves their unique business problems.

Keeping you close to the development process:  In contrast to the usual development practices of our competitors, Astir Analytics is incredibly agile.  Most development organizations will compile your business requirements and go off to develop them without further input.  Therefore, the next time you see the development vendor, it's when they hand you a complete application.  Although this is common practice, it removes you from the often lengthy development phase.  By the time the product is delivered, all your business requirements, processes, and workflows may have changed... making your purchase outdated and unusable.  

Astir Analytics keeps you close to the development process so you not only see progress, but can implement change as your organization, processes, workflows, and requirements evolve.  Astir Analytics employs an agile development methodology that can accommodate these changes rapidly, ensuring that the end result is an application that keeps in line with your current needs.

Working closely with clients and keeping them involved at all steps of the development phases allows our custom designed solutions to always match client needs perfectly.  This saves our clients time and resources, as they aren't forced into costly revisions that take even more time after a lengthy development process.  We take pride in delivering cutting edge solutions that exceed client expectations.

Our clients have benefited tremendously from our unique development methodologies.  Our solutions enable clients to benefit from the advanced use of technology by streamlining processes, automating workflows, and boosting bottom lines.  Additionally, not only have our solutions won us industry accolades, but have won awards for our clients too!

If you are interested in learning more, or have the need for a custom business intelligence software application, visit us at www.astiranalytics.com.

Business Intelligence, application development astir analytics, business intelligence, bi, business intelligence software applications, software applications, application development, technology development

Hello,

I just came across a great article from Marketing Profs:

http://www.marketingprofs.com/articles/2013/12019/improve-sales-change-your-marketing-approach-not-just-your-tools

Having the right marketing tools is just half the battle.  You must be in the right frame of mind in order to reach your full marketing potential.  This article raises a very important question; does your marketing approach match the needs of your target?  You need to be ahead of the game in a world that is evolving very rapidly.  In order to succeed, you need to be nimble and informed.  Being locked into traditional methodologies, or being boxed in by red tape can be the difference maker between success and failure.

Finding the right approach is difficult, and is often an exercise of trial and error.  Consultation with marketing experts and a review of best practices can help guide you in the right direction, but ultimately it is a study in understanding your organization, your products and solutions, and your target market.

This is not saying, however, that the tools are not important.  This is far from the truth.  Having the right set of tools can make all the difference in your marketing campaigns.  The right tools will enable you to implement your campaigns quickly, and measure their efficacy.  Having the right tools coupled with a targeted and well crafted approach is the recipe for success.

Astir Analytics has a wide array of solutions that can help guide you in the right direction.  Give us a call today, and we can discuss how Astir can help improve your marketing. (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Recent Posts, Reporting business analysis, business intelligence, marketing campaign improvement

Marketing professionals have a unique set of challenges to overcome.  The biggest and most obvious hurdle is driving more leads into the sales funnel for your sales team to convert.  A less obvious, but still significant hurdle (and possibly the most difficult hurdle,) is demonstrating organizational worth to stakeholders.  So not only do you have to execute your job, but you have to show the effectiveness of your efforts.

Marketing efforts can be difficult to quantify.  Other departments, HR, Accounts, Sales, Etc. have easily accessible, concrete output to point to.  A marketing department can roll out a highly successful campaign; and now have a quantifiable method to full understand that success.  In order to show tangible return on investment, marketing professionals can make use of analytics tools.  Provided that you can collect the data on your campaigns, manage the tools, and interpret the results, analytics tools can provide meaningful statistics on how effective your campaigns are, and who they are reaching.

Astir Analytics specializes in designing custom analytics tools for marketing and sales organizations.  The tools we have provided customers enable them to accurately measure the effectiveness of their marketing campaigns and understand exactly who is being reached.  Our business intelligence tools enable you to clearly quantify your marketing campaigns, and concentrate your resources.

I would love to explore how Astir Analytics can improve your organization, so feel free to give me a call (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Recent Posts, Business Intelligence Business Intelligence, Marketing Campaign, Marketing Effectiveness