Hello,

I just came across a great article from Marketing Profs:

http://www.marketingprofs.com/articles/2013/12019/improve-sales-change-your-marketing-approach-not-just-your-tools

Having the right marketing tools is just half the battle.  You must be in the right frame of mind in order to reach your full marketing potential.  This article raises a very important question; does your marketing approach match the needs of your target?  You need to be ahead of the game in a world that is evolving very rapidly.  In order to succeed, you need to be nimble and informed.  Being locked into traditional methodologies, or being boxed in by red tape can be the difference maker between success and failure.

Finding the right approach is difficult, and is often an exercise of trial and error.  Consultation with marketing experts and a review of best practices can help guide you in the right direction, but ultimately it is a study in understanding your organization, your products and solutions, and your target market.

This is not saying, however, that the tools are not important.  This is far from the truth.  Having the right set of tools can make all the difference in your marketing campaigns.  The right tools will enable you to implement your campaigns quickly, and measure their efficacy.  Having the right tools coupled with a targeted and well crafted approach is the recipe for success.

Astir Analytics has a wide array of solutions that can help guide you in the right direction.  Give us a call today, and we can discuss how Astir can help improve your marketing. (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

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