Hello,

Segmentation is a critical aspect of the marketing process… yet it is often overlooked.  By separating your prospective and current customers into natural groupings, you can enable your marketing and sales organizations to gain a better perspective and target more efficiently.  Although it sounds like a simple exercise, segmentation can be a difficult process and can greatly affect the outcome of a marketing campaign.

Astir Analytics has extensive experience in segmentation.  Through understanding your organization, products, markets, competition, etc. we help you understand the natural customer groupings.  By employing proven methodologies, Astir Analytics can provide you with the segmentation solutions you need in order to gather more data on your customers, gain deeper insights, and concentrate your resources more effectively.

Astir Analytics segmentation services can enable you to quickly evaluate, execute, and evolve strategies for customer and revenue growth, as well as allow you to quantify the effectiveness of your marketing campaigns.  We have developed many custom segmentation solutions for customers, providing benefits such as:

• Deeper understanding of customer needs and gaps
• Shorter sales cycle
• Enable more effective marketing campaigns
• More customer engagement
• More customer loyalty
• Effective use of resources
• Reduced cost
• More efficient targeting of profitable segments
• Demonstrate campaign value to stakeholders

Please give me a call at (908) 279-8670 ext. 716 so we can explore your segmentation needs.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

Blog, BlogEngine.NET, Recent Posts, Segmentation Segmentation, Marketing, Marketing Strategy

Hello,

The vast majority of companies, both large and small, have websites nowadays.  In an effort to increase web presence, many are turning to multiple company webpages, product pages, social media pages, landing pages, etc.  Yet, even with all this hard work, many companies still struggle to see the fruits of their labor within search engines.  And although search engines are becoming smarter, it is imperative that you optimize your websites so they become more attractive to search engines.

In other words, your website content must become as smart as possible.

We here at Astir Analytics would like to share some Search Engine Optimization (SEO) wisdom with you.  Search engines are becoming very savvy, and it is important for your business to stay up-to-date on what is considered the best in practice.  although it can be extremely difficult to rank high in a keyword search, depending on your industry, market position, products, and a host of other factors; you can improve your ranking through a few simple steps.

It is important for you to create content that reads naturally, and isn't overflowing with keywords.  Search engine metrics are now smart enough to understand the natural flow of text, and can spot the over use of keywords.  Therefore, it is extremely important to write content with the reader in mind.  Additionally, bullet points are a wonderful tools, as they allow for easy reading, quick digestion, and are very search engine friendly.  

There is plenty of material out there concerning specific SEO tricks; ranging from keyword density, to meta tags, meta descriptions, and link usage... but one of the most useful tips I have come across concerns the optimal range of keyword density.  You want each webpage to contain a variety of keywords relevant to your products, services, clients, and your general audience.  The keyword density that I have seen the most success with for a single keyword is the range of 3-5%.  There are some wonderful free keyword density tools available, including: SEObook, keyword density, and my personal favorite, Live Keyword Analysis.

Web design and content is just one of the many areas Astir Analytics specializes in.  I would love to discuss how we can help your organization, so please give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

Blog, Recent Posts, SEO, SEM, Web Design SEO, SEM, Search Engine Optimization, Search Engine Marketing, Website Design