Hello,

Data is the engine that truly drives our businesses.  Whether or not you actively collect and analyze data on your various operational tasks; you need to make inferences about performance in order to make the right business decisions.  Your strategies are shaped by how your teams perform, and how your departments operate.  Therefore, the data surrounding your business is critical to understanding how to increase efficiency and allocate resources.

Here at Astir Analytics, data is our life.  We help clients gather and analyze available data in order to understand performance and make key business decisions.  We work closely with clients, helping them understand their environments and identify the correct data and metrics necessary to assess performance and efficiency.  From there, we can help gather, house, clean, analyze, and report on that data so clients gain holistic insight into their daily operations.

One area in which Astir Analytics excels is in the area of dashboarding.  We specialize in building custom dashboards that enable customers to view, measure, and trend data by presenting it in the simplest of terms.  We have designed and built simple dashboards in MS Excel and Powerpoint, as well as complex web applications that automate processes and enable on-demand report generation.

I would love to discuss your data analysis needs.  Astir Analytics works closely with clients in understanding their data landscape and guide them to the right solutions.  Give me a call at 908-279-8670 ext. 716 to discuss how Astir Analytics can help you leverage your data.

Blog, BlogEngine.NET, Business Intelligence, Recent Posts, Dashboards, Data Analysis, Reporting Dashboards, Data Analysis, Reporting, Leveraging Data, Data Gathering, Data Cleansing

Marketing professionals have a unique set of challenges to overcome.  The biggest and most obvious hurdle is driving more leads into the sales funnel for your sales team to convert.  A less obvious, but still significant hurdle (and possibly the most difficult hurdle,) is demonstrating organizational worth to stakeholders.  So not only do you have to execute your job, but you have to show the effectiveness of your efforts.

Marketing efforts can be difficult to quantify.  Other departments, HR, Accounts, Sales, Etc. have easily accessible, concrete output to point to.  A marketing department can roll out a highly successful campaign; and now have a quantifiable method to full understand that success.  In order to show tangible return on investment, marketing professionals can make use of analytics tools.  Provided that you can collect the data on your campaigns, manage the tools, and interpret the results, analytics tools can provide meaningful statistics on how effective your campaigns are, and who they are reaching.

Astir Analytics specializes in designing custom analytics tools for marketing and sales organizations.  The tools we have provided customers enable them to accurately measure the effectiveness of their marketing campaigns and understand exactly who is being reached.  Our business intelligence tools enable you to clearly quantify your marketing campaigns, and concentrate your resources.

I would love to explore how Astir Analytics can improve your organization, so feel free to give me a call (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Recent Posts, Business Intelligence Business Intelligence, Marketing Campaign, Marketing Effectiveness

Hello,

Segmentation is a critical aspect of the marketing process… yet it is often overlooked.  By separating your prospective and current customers into natural groupings, you can enable your marketing and sales organizations to gain a better perspective and target more efficiently.  Although it sounds like a simple exercise, segmentation can be a difficult process and can greatly affect the outcome of a marketing campaign.

Astir Analytics has extensive experience in segmentation.  Through understanding your organization, products, markets, competition, etc. we help you understand the natural customer groupings.  By employing proven methodologies, Astir Analytics can provide you with the segmentation solutions you need in order to gather more data on your customers, gain deeper insights, and concentrate your resources more effectively.

Astir Analytics segmentation services can enable you to quickly evaluate, execute, and evolve strategies for customer and revenue growth, as well as allow you to quantify the effectiveness of your marketing campaigns.  We have developed many custom segmentation solutions for customers, providing benefits such as:

• Deeper understanding of customer needs and gaps
• Shorter sales cycle
• Enable more effective marketing campaigns
• More customer engagement
• More customer loyalty
• Effective use of resources
• Reduced cost
• More efficient targeting of profitable segments
• Demonstrate campaign value to stakeholders

Please give me a call at (908) 279-8670 ext. 716 so we can explore your segmentation needs.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

Blog, BlogEngine.NET, Recent Posts, Segmentation Segmentation, Marketing, Marketing Strategy

Hello,

The vast majority of companies, both large and small, have websites nowadays.  In an effort to increase web presence, many are turning to multiple company webpages, product pages, social media pages, landing pages, etc.  Yet, even with all this hard work, many companies still struggle to see the fruits of their labor within search engines.  And although search engines are becoming smarter, it is imperative that you optimize your websites so they become more attractive to search engines.

In other words, your website content must become as smart as possible.

We here at Astir Analytics would like to share some Search Engine Optimization (SEO) wisdom with you.  Search engines are becoming very savvy, and it is important for your business to stay up-to-date on what is considered the best in practice.  although it can be extremely difficult to rank high in a keyword search, depending on your industry, market position, products, and a host of other factors; you can improve your ranking through a few simple steps.

It is important for you to create content that reads naturally, and isn't overflowing with keywords.  Search engine metrics are now smart enough to understand the natural flow of text, and can spot the over use of keywords.  Therefore, it is extremely important to write content with the reader in mind.  Additionally, bullet points are a wonderful tools, as they allow for easy reading, quick digestion, and are very search engine friendly.  

There is plenty of material out there concerning specific SEO tricks; ranging from keyword density, to meta tags, meta descriptions, and link usage... but one of the most useful tips I have come across concerns the optimal range of keyword density.  You want each webpage to contain a variety of keywords relevant to your products, services, clients, and your general audience.  The keyword density that I have seen the most success with for a single keyword is the range of 3-5%.  There are some wonderful free keyword density tools available, including: SEObook, keyword density, and my personal favorite, Live Keyword Analysis.

Web design and content is just one of the many areas Astir Analytics specializes in.  I would love to discuss how we can help your organization, so please give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

Blog, Recent Posts, SEO, SEM, Web Design SEO, SEM, Search Engine Optimization, Search Engine Marketing, Website Design