Justify your Marketing Spend

October 15, 2013

Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design , , , , ,

Astir Analytics - Custom Application Development Services

September 17, 2013

Hello,

Technology has become increasingly important to businesses across all industries.  Business applications are critical for daily operations.. and more and more companies have the increased need for custom applications.

Astir Analytics specializes in building custom business applications that can fit any need.  We have built a wide variety of custom applications across a number of different industries.  We work close with our clients in helping them understand their technology needs, and keep them close throughout the development process for rapid implementation. 

We would love to speak with you and explore your technology needs.  We can help you understand your business and technology needs, and build a custom application that will answer your needs perfectly.  Give me a call today, and we'll explore how Astir Analytics can improve your business.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design

Social Media and Marketing

June 11, 2012

Social media is the hot new genre of marketing.  The statistics available concerning social media usage are staggering… and the face value test is simple.  How many people do you know who do not use at least one form of social media?

 

With the tremendous usage of social media in its’ many forms, there are limitless possibilities for the marketing professional.  Marketing departments are becoming savvier in understanding how social media sites can fit into their repertoire of tools, and are diving feet first into the social media pool.  The trick to social media marketing is understanding what sites should you focus on to receive the best ROI.

 

Astir Analytics can help you navigate the social media landscape and make the best choices for where to concentrate your resources.  Depending on the type of products your provide, the audience you want to reach, and a number of other factors, you may want to limit the scope of your social media marketing efforts.  Many companies make the mistake of trying to have a presence on too many social media sites, and end up spreading themselves too thin.  Astir Analytics has the expertise to guide you to the right choices.

If you wish to learn more about how Astir Analytics can improve your social media marketing presence, contact me at (908) 279-8670 ext. 704.

 

Best Regards,

Bob Markowitz

Executive Vice President

bmarkowitz@astiranalytics.com

Social Media