Measure marketing campaign effectiveness

April 29, 2014
It is difficult to measure the effectiveness of a marketing campaign.  Gathering data from a campaign can be cumbersome, and most don't have the tools or know-how to properly analyze it.  Without truly understanding this data, resources cannot be used to their full potential and sales leads can slip through the cracks.
 
Astir Analytics specializes in marketing and sales analytics.  We have the expertise to properly gather, cleanse, analyze, and report on your marketing data.  We have worked with clients on both online and offline marketing campaigns, including email blasts, trade shows, mailers, conferences, and website statistics.
 
Our unique, custom tools can provide you with a 360 degree view of your marketing campaigns, so you truly understand what works and what doesn't.  We provide the deep insight you need to focus resources and improve your marketing.
 
Thank you,
 
Adam Moltisanti
Manager, Marketing & Vendor Relations

Business Intelligence, Data Analysis, Recent Posts, Web Design , ,

The Astir Family is gearing up for the 2015 H1 quota

January 15, 2014

Astir Analytics is a division of Astir IT Solutions, Inc.  Astir IT Solutions, Inc. is a full service information technology company.  Astir specializes in custom designing IT products, services, and solutions for clients in a number of different industries.  Astir custom builds applications for HR, operations, sales, marketing, and compliance organizations and provides clients with on-site resources that fully support IT projects.

Astir IT is currently screening candidates for the 2015 H1 Quota.  We are looking for experienced individuals holding the minimum of a bachelors' degree and a status of F1, L1, L2, F2, or H4. Astir has grown exponentially over the past few years, and we need to hire the best and brightest in order to support the many unique internal projects, and lucrative client projects we have.  These projects, coupled with the comprehensive suite of benefits we provide, has gained us the reputation as a preferred employer.

 

We provide free H1 processing and look for individuals who have skills including, but not limited to: Java J2ee, .Net, Oracle Developer/DBA, Project Manager, SQL Server, Business Analyst, Data Analyst, DW/ETL Developer, Automation QA, Windows Administrator, SAN Admin, SAP, etc.

 

 

Astir IT Solutions, Inc. offers competitive compensation packages that include comprehensive benefits.  The consistent, profitable growth rate we have experienced enables us to provide our employees with the stability and support they need for career growth.  We also offer a variety of training opportunities that help our employees expand their skill sets and increase their employment options. 

 

 

Astir is an EEO Employer and an E-Verify Company.

 

 

 

 

 

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Justify your Marketing Spend

October 15, 2013

Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design , , , , ,

Astir Analytics - Custom Application Development Services

September 17, 2013

Hello,

Technology has become increasingly important to businesses across all industries.  Business applications are critical for daily operations.. and more and more companies have the increased need for custom applications.

Astir Analytics specializes in building custom business applications that can fit any need.  We have built a wide variety of custom applications across a number of different industries.  We work close with our clients in helping them understand their technology needs, and keep them close throughout the development process for rapid implementation. 

We would love to speak with you and explore your technology needs.  We can help you understand your business and technology needs, and build a custom application that will answer your needs perfectly.  Give me a call today, and we'll explore how Astir Analytics can improve your business.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design

SEO - Optimize your Content

March 21, 2013

Hello,

The vast majority of companies, both large and small, have websites nowadays.  In an effort to increase web presence, many are turning to multiple company webpages, product pages, social media pages, landing pages, etc.  Yet, even with all this hard work, many companies still struggle to see the fruits of their labor within search engines.  And although search engines are becoming smarter, it is imperative that you optimize your websites so they become more attractive to search engines.

In other words, your website content must become as smart as possible.

We here at Astir Analytics would like to share some Search Engine Optimization (SEO) wisdom with you.  Search engines are becoming very savvy, and it is important for your business to stay up-to-date on what is considered the best in practice.  although it can be extremely difficult to rank high in a keyword search, depending on your industry, market position, products, and a host of other factors; you can improve your ranking through a few simple steps.

It is important for you to create content that reads naturally, and isn't overflowing with keywords.  Search engine metrics are now smart enough to understand the natural flow of text, and can spot the over use of keywords.  Therefore, it is extremely important to write content with the reader in mind.  Additionally, bullet points are a wonderful tools, as they allow for easy reading, quick digestion, and are very search engine friendly.  

There is plenty of material out there concerning specific SEO tricks; ranging from keyword density, to meta tags, meta descriptions, and link usage... but one of the most useful tips I have come across concerns the optimal range of keyword density.  You want each webpage to contain a variety of keywords relevant to your products, services, clients, and your general audience.  The keyword density that I have seen the most success with for a single keyword is the range of 3-5%.  There are some wonderful free keyword density tools available, including: SEObook, keyword density, and my personal favorite, Live Keyword Analysis.

Web design and content is just one of the many areas Astir Analytics specializes in.  I would love to discuss how we can help your organization, so please give me a call at (908) 279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics

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