I just came across a great blog post from John Jantsch at Duct Tape Marketing (http://www.ducttapemarketing.com/blog/2012/01/11/5-exercises-in-perceptive-listening/) that discusses the different type of listening that can occur as well as some tasks on how to strengthen your Perceptive Listening skills. This article really got me thinking about how in Marketing we really need to slow down and really start pay attention and listen better. What are your customers or prospects really telling you? Are you really listening to them?
As I continued to ponder this question, I wanted to see how this would relate to our business to see if there was a connection. I came to the conclusion that in order to listen you need to understand and in order to understand you need some basic facts. It can be boiled down to asking questions and listening for the answers.
This is where we come in!
Here at Astir Analytics we have worked with our clients to develop some innovative surveys that have auto-generate recommendations documents that are driven by the survey responses. In one instance, we worked with a client to build a Performance Benchmark Survey that was used by their sales team to drive more sales because they knew what their client’s need were BECAUSE they had listened.
There is a saying that the numbers tell a story, the question is are you really listening.
Please contact me to continue this discussion and see if there is a way for us to understand your challenges to find a solution that exactly fits your needs.
I promise we are really good listeners!
Nathan Lynn | Director of Business Development
50 Cragwood Rd., Suite 219 | South Plainfield, NJ 07080
Office (908) 279-8670 x717 | Mobile (973) 699-7122