In a recent short article in MarketingProfs, regarding boosting the impact of business to business content marketing (http://www.marketingprofs.com/short-articles/2500/three-ways-to-augment-the-effectiveness-of-your-b2b-content-marketing?adref=nlt022412&utm_source=mpt&utm_medium=quicktake&utm_campaign=basic&utm_term=content&utm_content=article) the author points to the following three areas as critical; spending more money, aligning content with the buying cycle and C-suite support.
All of the above are obviously important, but they all take for granted that the content itself is perfect (which is not always the case). Therefore, working and measuring the content effectiveness is a critical factor that needs to occur throughout the process. It is extremely critical to measure continuously and then change based upon the key measures.
Astir Analytics helps our clients tackle their measures and reporting challenges by designing solutions that meet the most demanding needs. We can help you through the process of understanding the Information to give you better Insight and in the end achieve greater Results.
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