Knowing All The Parts To A Proper Lead Management Program

December 23, 2011

As the year comes to a close and you reflect back on 2011 and prepare for 2012 one of the areas that you might be focusing on is how your Sales team did this year in converting their Marketing leads.  Are your leads converting to Sales?  Here are a few that should not be overlooked.

In a recent article on Marketo entitled “Are You Lost In A B2B Sales Lead Pardox” the concept of Lead Scoring is discussed as playing a huge role is driving the success of your sales team.  They need to be focused on the right leads at the right time.  Not only does does the Marketing Team and The Sales Team need to come to a consensus on the proper scoring, the leads need to flow to the correct reps through an appropriate technology solution.  Our firm Astir Analytics has the experience and capabilities to not only help you define the proper Lead Scoring for your unique needs but we can also help you deploy a system to help you manage and move the leads through the organization effectively.

The other topic I want to mention from the article is the concept of You can’t Manage What You Can’t Measure.  Analytics plays another key and critical role in managing those valuable leads at any given point of time. Having the right Information to provide the best Insight can only lead to the better Results in your Lead Management Program.

If you would like to learn about our Client’s Success Stories please feel free to contact me for more details, our hope is that we can create the same results for you and your organization.

Happy Holidays from Astir Analytics!

Nathan Lynn

Dir, Business Development

Astir Analytics

(973) 699-7122