Increase your Share of Wallet

February 26, 2013

Everyone understands that you need new customers in order to grow.  In fact, this is the sole focus of most marketing and sales departments.  And I am sure as you are reading this, you are probably thinking to yourself... well, you are just stating the obvious.


I contend that if gaining new customers is the only focus of your sales and marketing departments, you are passing up a huge opportunity.  It is just as important to grow business with your existing customers as it is to find new ones.


Customer Relationship Management (CRM) is becoming ingrained in everyday business.  You need to know how to keep your current customers happy, so they continue to look to you in satisfying their needs.  This is where the title of our posting becomes important.  Your customers spend a certain percentage of their budget with you, and the rest with your competition.  You have a share of their wallet, and you need to understand how to grow that share before your competition does.


Astir Analytics has provided customers with custom solutions designed to increase their Share of Wallet.  We provide you with a greater understanding of your customers; so you understand their pain points, their gaps, and their needs.  In addition to helping you identify customer needs, Astir Analytics can go one step further and provide you with a custom "sales road-map" that matches your existing products and services with your customers' gaps.  


The services and solutions we custom develop for our clients integrate their unique business rules.  Using these business rules, we can develop solutions that fit perfectly into a clients' daily business functions; automating processes, improving efficiency, and increasing effectiveness.  If you would like to learn more about how Astir Analytics can improve your business processes, please visit our website at, or feel free to contact me at (908) 279-8670 ext. 716.


Best Regards,

Adam Moltisanti

Marketing Analyst

Astir Analytics