Segmentation - The Gateway to Better Marketing Strategies

April 09, 2013



Segmentation is a critical aspect of the marketing process… yet it is often overlooked.  By separating your prospective and current customers into natural groupings, you can enable your marketing and sales organizations to gain a better perspective and target more efficiently.  Although it sounds like a simple exercise, segmentation can be a difficult process and can greatly affect the outcome of a marketing campaign.

Astir Analytics has extensive experience in segmentation.  Through understanding your organization, products, markets, competition, etc. we help you understand the natural customer groupings.  By employing proven methodologies, Astir Analytics can provide you with the segmentation solutions you need in order to gather more data on your customers, gain deeper insights, and concentrate your resources more effectively.

Astir Analytics segmentation services can enable you to quickly evaluate, execute, and evolve strategies for customer and revenue growth, as well as allow you to quantify the effectiveness of your marketing campaigns.  We have developed many custom segmentation solutions for customers, providing benefits such as:

  • Deeper understanding of customer needs and gaps
  • Shorter sales cycle
  • Enable more effective marketing campaigns
  • More customer engagement
  • More customer loyalty
  • Effective use of resources
  • Reduced cost
  • More efficient targeting of profitable segments
  • Demonstrate campaign value to stakeholders

Please give me a call at (908) 279-8670 ext. 716 so we can explore your segmentation needs.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Astir Analytics


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