Social Media and Marketing

June 11, 2012

Social media is the hot new genre of marketing.  The statistics available concerning social media usage are staggering… and the face value test is simple.  How many people do you know who do not use at least one form of social media?


With the tremendous usage of social media in its’ many forms, there are limitless possibilities for the marketing professional.  Marketing departments are becoming savvier in understanding how social media sites can fit into their repertoire of tools, and are diving feet first into the social media pool.  The trick to social media marketing is understanding what sites should you focus on to receive the best ROI.


Astir Analytics can help you navigate the social media landscape and make the best choices for where to concentrate your resources.  Depending on the type of products your provide, the audience you want to reach, and a number of other factors, you may want to limit the scope of your social media marketing efforts.  Many companies make the mistake of trying to have a presence on too many social media sites, and end up spreading themselves too thin.  Astir Analytics has the expertise to guide you to the right choices.

If you wish to learn more about how Astir Analytics can improve your social media marketing presence, contact me at (908) 279-8670 ext. 704.


Best Regards,

Bob Markowitz

Executive Vice President

Social Media