Data is a critical aspect of the marketing and sales functions within a company. Marketing and sales teams need access to reliable data in order to identify leads, understand customer needs, and convert prospects/leads into customers. To complicate the already demanding tasks of identifying and converting leads, sales and marketing organizations are often pressured to demonstrate their organizational worth. Without a concrete, quantifiable result or a tangible measure for Return on Investment (ROI,) this can be exceedingly difficult.
Astir Analytics specializes in marketing and sales analytics and reporting. We work closely with clients to understand their needs, and custom design solutions that incorporate their unique business rules. Our solutions enable marketing and sales professionals to evolve their strategies, improve decision making, grow their business, and demonstrate their organizational worth to executives and stakeholders. We design our solutions to be highly scalable, quick to implement, and be launched incrementally on an as-need basis. This way our clients can assimilate these solutions into their organization while controlling time and resources.
Astir Analytics designs custom solutions in the following areas:
- Marketing Analytics
- Analytics Reporting
- Surveying
- Customer Benchmarking Survey
- On-line Assessments
- Segmentation
- Marketing Campaign Management
- Share of Wallet
- REMS Programs