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Content Measurement Rules

January 08, 2012

With every company having the power of content creation, literally at their  fingertips, Ann Handley and CC Chapman recently wrote in their book book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Businessthat it is important for companies to welcome this role as a publisher.  However it is not just important to embrace the role with volumes of content, targeted content and content that makes sense to the company audience is key.  Eleven content rules are in turn offered.  To see a synopsis, go to the following article http://www.marketingprofs.com/short-articles/2476/why-content-marketing-rules-and-whats-in-it-for-you?adref=nlt010712&utm_source=mptw&utm_medium=quicktake&utm_campaign=basic&utm_term=content&utm_content=article.

Once all of the targeted content is created and published and as content is updated (in order to keep the message and information fresh and new) measurement is required.  It important area that needs to be understood is what works and what does not.

The experts at Astir Analytics, Astir IT Solutions and Sysnet Technology Solutions can help you get your arms around this area.  We can work with you in understanding the response rates, understanding what measures are important and most importantly understanding what works, and what does not.

We can walk you through the process of helping you understand the Information to give you better Insight and in the end gain greater Results.

Give me a call, I’d love to discuss the Astir difference.

Bob Markowitz

Vice President

(908) 279-8670 ext. 704


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