Hello,

Business intelligence has become on of, if not the most, critical aspect for success.  Markets are more competitive than ever, and businesses have unparalleled access to data; both internally and externally.  Therefore, you have to constantly ask yourself the following question: "Does my business have both the right business intelligence tools and IT personnel necessary to be successful?"

I'd like to present you with a case study that demonstrates how The Astir Family of Companies helps clients address this question.

As a trusted technology staffing partner, we provided a client with an IT consultant who was an analytics expert in order to solve their complex data analysis and reporting problem.  The client collected and housed data across various internal departments over a period of years without any standardization.  This led to a fragmented data repository, and left the client with the inability to pull data together and create a holistic view of their environments.  As the market evolved, the need to capitalize on the data they had compiled (and would continue to collect) became more critical.

The IT consultant we placed with this client was selected due to his expertise and track record with data analytics and intelligence reporting tools.  After implementing a standardization process to cleanse and reformat both existing data and incoming data sources, a series of detailed dashboards were developed.  These dashboards provided the client with complex analysis across their Human Resources, Finance, and Accounts Payable/Receivable departments.  The complex metrics and reporting resulted in the client gaining real-time, holistic views of their internal organizations, which ultimately led to the ability to make quicker and more informed business decisions.

This is just one specific example of the types of services and solutions The Astir Family of Companies can provide your business.  We have comprehensive application development and staff augmentation services that can solve your unique business problems.  We have a long, successful history custom building business intelligence software applications and placing expert IT personnel at businesses just like yours.  We want to help you understand your technology needs, and custom design a solution that helps boost your bottom line.

Best Regards,

Adam Moltisanti

Head of Marketing and Business Analysis

application development, Business Intelligence, Dashboards, Data Analysis Astir, Astir IT, Astir Analytics, Business Intelligence, IT staffing, IT consulting, staff augmentation

Hello,

A few months ago, Astir Analytics posted a brief whitepaper on account based marketing.  Since then, we have received many inquiries regarding our unique approach to marketing campaign measurement.  Many organizations are now trying to shift away from contact focused measurement; which is part of a greater paradigm shift within the marketing community.

The main theme of our previous article (which you can read Here) is a study of how we worked with a client in order to capture "decisions made by committee."  This is only one portion of the reasons to incorporate account level statistics into your marketing measurement.  As technology becomes ever present in all business functions, every individual, department, organization, and corporation now has a robust digital footprint.  The combination of the data made available by a marketer, and the digital engagement within a target account now necessitates a broader measurement criteria. 

If a marketer only ties marketing campaign success (via sales funnel dollars) to a single contact, they are leaving behind valuable data on how their efforts are influencing the greater account.  Traditional measures make the HUGE assumption that a single contact is the sole decision maker, and the sole point of contact for a sale.  This ignores the more likely scenario that an individual contact is only one of many avenues that lead to a single sales opportunity.  Contacts within an account are sharing marketing materials with the committee; and unless your sales person manually ties the final decision maker to your marketing campaign, you lose credit.

You can, however, measure broader influence by looking at an account holistically.  By combining marketing interaction data with sales funnel data at an account level, you can gain a more accurate view of marketing campaign effectiveness.  Inferences can be made based upon the digital footprint of an account; and campaigns can become hyper targeted based upon the digital footprints of individual account contacts.

The practice of account based marketing is still, for lack of a better term, in its' infancy.  Although the concept has been around as long as there have been marketing organizations, the associated logistics and business rules make it difficult to execute.  Astir Analytics has been working with clients in order to navigate through these muddy waters and provide actionable intelligence on an account level.  We have worked closely with clients throughout the years to develop applications that incorporate complex business rules for the combination and analysis of account level marketing campaign and sales funnel data.

Ultimately, it is our goal to provide the means for our clients to tie marketing efforts to real sales dollars... and justify their existence.

If you would like to learn more about our account based marketing solutions, please feel free to give me a call at 908-279-8670 ext. 716.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Business Intelligence, Dashboards, Data Analysis astir, astir analytics, account based marketing, marketing analytics, sales analytics

Hello,

There is a tremendous amount of data available to your organization.  Every action you, your team, your customers, your prospects, etc. take generates data that can be invaluable for your business strategies.  This information can be influential to your processes and workflows, as well as how you market your brand and interact with customers.  Your organization needs to take full advantage of this data; because your competition definitely is.

There are multiple roadblocks that can keep you from accessing this information.  For some organizations, the problem is a matter of collecting and housing that data.  Knowing that there is data available to you, and even knowing how to use that data, is meaningless until you are able to properly gather, cleanse, and house it.  This step may not be very easy, as collection methods can range depending on your target audience and the types of information needed.  Additionally, as the volume of information increases, the likelihood of redundancies, incomplete, and bad data increase; making it abundantly necessary to perform both initial cleansing and routine maintenance.  This is compounded by the need for a system to store, manipulate, and retrieve this information easily and efficiently.

Then there is the problem of what to do with your data.  The knowledge of how to slice apart, massage, and interpret data is not always readily accessible.  Sometimes the problem is as simple as where to start.  you may have access to a ton of data, but have no clue what types of measurements you need to fully leverage this information.  Other times, it is a matter of not knowing how to perform the measurements. Certain types of data analysis, such as median and average measurement are simple; but when you need to look at intervening and mediating variables through the use of regression analysis, you may not have the knowledge or tools.  

Finally, there is the problem of visualization and demonstration.  In order to demonstrate the conclusions and insights drawn from your data to stakeholders, you need the right visuals.  You need to understand how exactly to show data in the correct formats in order for your audiences to easily understand and digest your findings.  Again, the difficulties in this area can be both knowledge share and access to tools.  Either way, unless you have the best charts, graphs, and tables, you may not be able to properly convey impact.

Astir understands these business problems, and specializes in custom designing data solutions.  We have products and services that can help you gather, cleanse, house, retrieve, analyze, and display your data.  We work closely with clients in order to understand their data and reporting needs, and custom design solutions that help leverage data in order to improve businesses.

Give me a call today (908)279-8670 x716 and we can discuss how Astir can help you make the most of your data.

Thanks!

Adam Moltisanti

Manager, Marketing and Vendor Relations

Business Intelligence, Dashboards, Data Analysis Astir Analytics, Data Warehousing, Database Management, Data Analysis, Dashboard, Reporting

Hello,

Marketing organizations, historically, have a difficult time justifying their existence.  It is very difficult to find a tangible measurement for marketing effectiveness.  Sales organizations can look to sales figures, staffing organizations can provide stats on placements, etc.  Marketing organizations are often unable to point to specific metrics that show a tangible ROI.

This is one of the areas Astir Analytics specializes in.  Astir Analytics helps marketing organizations understand the data available to them; and designs custom services and solutions that help quantify and qualify organizational impact.  Our services and solutions help leverage data and technology; providing the ability to measure marketing effectiveness.

Some of the services and solutions we have designed have enabled customers to measure campaign effectiveness, identify custom needs, manage leads, and improve their share of wallet.  We would love to work with your organization, and help you demonstrate your organizational worth.  Give me a call at 908-279-8670 ext. 716 so we can discuss how Astir Analytics can custom build services and solutions that improve your organization.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design Custom development, marketing, marketing measurement, segmentation, reporting, dashboarding

Hello,

Technology has become increasingly important to businesses across all industries.  Business applications are critical for daily operations.. and more and more companies have the increased need for custom applications.

Astir Analytics specializes in building custom business applications that can fit any need.  We have built a wide variety of custom applications across a number of different industries.  We work close with our clients in helping them understand their technology needs, and keep them close throughout the development process for rapid implementation. 

We would love to speak with you and explore your technology needs.  We can help you understand your business and technology needs, and build a custom application that will answer your needs perfectly.  Give me a call today, and we'll explore how Astir Analytics can improve your business.

Best Regards,

Adam Moltisanti

Manager, Marketing and Vendor Relations

Blog, BlogEngine.NET, Business Intelligence, Dashboards, Data Analysis, Recent Posts, Reporting, Segmentation, SEM, SEO, Social Media, Web Design Custom Application Development

Hello,

Data is the engine that truly drives our businesses.  Whether or not you actively collect and analyze data on your various operational tasks; you need to make inferences about performance in order to make the right business decisions.  Your strategies are shaped by how your teams perform, and how your departments operate.  Therefore, the data surrounding your business is critical to understanding how to increase efficiency and allocate resources.

Here at Astir Analytics, data is our life.  We help clients gather and analyze available data in order to understand performance and make key business decisions.  We work closely with clients, helping them understand their environments and identify the correct data and metrics necessary to assess performance and efficiency.  From there, we can help gather, house, clean, analyze, and report on that data so clients gain holistic insight into their daily operations.

One area in which Astir Analytics excels is in the area of dashboarding.  We specialize in building custom dashboards that enable customers to view, measure, and trend data by presenting it in the simplest of terms.  We have designed and built simple dashboards in MS Excel and Powerpoint, as well as complex web applications that automate processes and enable on-demand report generation.

I would love to discuss your data analysis needs.  Astir Analytics works closely with clients in understanding their data landscape and guide them to the right solutions.  Give me a call at 908-279-8670 ext. 716 to discuss how Astir Analytics can help you leverage your data.

Blog, BlogEngine.NET, Business Intelligence, Recent Posts, Dashboards, Data Analysis, Reporting Dashboards, Data Analysis, Reporting, Leveraging Data, Data Gathering, Data Cleansing